WEBINAR: Competitor Intelligence and Insight
8:30 a.m. - 9:30 a.m.
Understanding not only your business strengths, but also where your competitor lies is a key component to what makes businesses successful. Having solid market and competitor intelligence will assist businesses in deciding what service lines to strengthen and new market arena to enter. Entering into this realm requires proper planning and an understanding of what is out there and where your competition is planning to move into.
· What defines competitor intelligence and how is it best conducted?
· What are the organizational setups and structures needed to conduct a successful competitor intelligence campaign?
· What does your organization need to successfully launch or strengthen a competitor intelligence campaign.
Presenter: Todd Price
Todd Price has been involved in health care for the past 13 years, most recently working with hospitals in developing their data analytics capabilities. Some of the projects he has had an impact with are the ‘Except for Six’ documentary, ‘Have you Had the Talk’ campaign, Meangingful Use Stage 2 rollouts, St. Luke’s South African hospice outreach and the new US Veteran’s hospice education service. In addition, Todd actively serves on numerous state and national groups in terms of shaping health care direction.
Previously, Todd has worked through the consulting group, Yellow DUX as a health care thought leader to hospitals and national product accounts. Other experiences in healthcare include bio-medical business development for the American Red Cross; service marketing for Pilgrim Manor Retirement Community; community outreach for Spectrum Health Medical Group and product marketing for Elsevier Health Science’s Clinical Practice Management division. Outside of healthcare, Todd also teaches evening and on-line classes for Penn State University, University of Maryland and Northwood University.
Formally a Chippewa undergrad from Central Michigan University, Todd went onto Eastern Illinois University for his Master of Education and his Master of Business Administration from Ferris State University. His current Ph. D work from Walden University in Information Systems Management is focused on E-commerce and tele-health applications in health care.
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